Evergreen Enterprises

Evergreen is a wholesale company of diverse individuals and we value and cherish that diversity. The company mission is to celebrate the uniqueness in everyone and telling their story to the world. Above and beyond their products, they stand behind this sentiment and strive to be part of a better world based on kindness, fairness and social equality.

I led a team of developers to build both a direct to consumer ecommerce strategy and a wholesale website for our customers. We built the site to be mobile responsive with a fully integrated WordPress blog to help our customers with useful trend and industry content, accessibility and ADA Compliance, Google Analytics and easy to shop navigation. I also managed our email channel, sending 3-4 email campaigns a week to help grow sales.

The strategic marketing work I have done with the product development team includes helping generate sales collateral and photography direction for new product lines and collections, often featuring new patented designs and technology. I worked with the teams to identify campaign goals and develop creative and effective solutions including retail packaging, logos, product videos, catalog spreads and social media ads.