SleepBetter Ad Campaign

Carpenter Co. created SleepBetter as a way to showcase bedding products to the consumer. SleepBetter makes an emotional connection to the consumer in an otherwise dry market of advertising sleep products. The advertising campaign showed what happens when you get a good night's rest from sleeping on a good bed pillow or mattress pad topper.

What are the feelings you have when you do in fact sleep better? You play better. You learn better. You laugh better. You love better. Those types of emotions resonate with the consumer because we can all relate to how we feel when we get that kind of sleep.

These full-page ads I designed ran in trade publications, as well as Oprah Magazine over several months.