LEX12® is a product line that is “Like No Other.”

With vaping products and e-cigarette's coming into the market, S&M Brands, Inc. wanted to create a top-of-the-line vaping unit for dry-herb smoking. They came up with the 10 Penny and 20 Penny units to add to the LEX12 line of products. This is a high-end unit and they wanted the packaging to show the product in that light. It needed to have the feel and look of the already established brand but be able to stand out on its own.

Again we decided to go with the tins for the packaging so that we could have the brand's signature embossed seal logo. I decided to show more of the raw metal with these packages to give it a more high-tech feel and to really simplify the overall look of the product to feel slim and sleek, just like the products unit.