Isotonic® Isocool® Packaging for JcPenny

The creators of the Isotonic line of bedding products created a brand to fit the demand of many sleepers suffering with the hot sleep issue. These pillows use the Outlast® Adaptive Comfort® technology in the outer material to help regulate body temperature making the pillow feel cool to the touch.

For this collection I flew to Dallas to work closely with the in-house team at JCPenny in order to create an exclusive look for their stores nationally. The packaging needed to reflect the technology, yet feel relatable to the consumer and not overly scientific. The vibrant colors and imagery brings a visual for the sensation of cool air and moisture.