Muster Brand Build

Muster is an advocacy and analytics platform that organizations use to engage supporters, influence public policy, and gain further insight into their audience. Founded in 2014, the company’s digital advocacy platform has a track record in empowering the campaigns behind legislative and regulatory victories on local, state, and federal levels.

The team at Muster approached me to help with a full brand workup from logo and brand identity system to their advocacy literature and whitepapers. For Muster, I worked on the presentation templates as well as the iconography, photography, and content generation so that there was consistency across their brochures, white papers, and sales sheets.



Date: November - January 2015
Client: Muster
Role: Art Director, Content Writer, Graphic Designer